Beer Envy

There is a billboard over the Brewery Art Colony belonging to a beer maker. It kind of looks like this:

Irony abounds when this topic comes up. Microbreweries are found everywhere these days and one lost opportunity is placing one within the colony and claiming its history as a selling point. The Brewery lacks a decent restaurant and one with homemade suds could be a upbeat compliment to the dour San Antonio cafeteria down the street that tries to pass itself off as a fine eatery. The advertised beer makes some decent styles but they follow the tradition of brew culture in naming their varieties. It would be fun, not to mention culinarily elitist to call their varieties reviews. that way a mild brew could be called a 'good review', a bitter style 'negative', and a specific experimental recipe- "scathing'. The cornball applications go on and on.

The point is, for a city based on plastic image and temporal culture it is exceedingly staid in its domestic offerings. Kitsch is kitsch and class is class with little allowable overlap. I wish LA's denizens could revel in the artificiality without the need to compartmentalize.